The Power of Corporate Explainer Video Production

Feb 15, 2024


Welcome to the world of corporate explainer video production, where creativity meets business strategy and captivates audiences like never before. In today's digital age, video content has become a powerful means of communication for businesses across various industries. From startups to established companies, explainer videos have emerged as a game-changing tool to convey complex ideas and capture audience attention effectively. Your One-Stop Solution for Corporate Video Production

If you're seeking high-quality corporate explainer video production services, look no further than As a leading digital agency specializing in advertising and video/film production, Bonomotion offers innovative and tailored solutions that can help take your business to new heights. With their team of experienced professionals, they have mastered the art of creating visually stunning and engaging explainer videos that leave a lasting impact on your target audience.

The Benefits of Explainer Videos for Businesses

Explainer videos have proven to be a valuable asset for businesses in several ways. Let's explore some of the key benefits of incorporating explainer videos into your marketing strategy:

1. Simplify Complex Concepts

Complex ideas or products often require a simplified explanation to engage and educate your audience effectively. Explainer videos excel at breaking down complex concepts into bite-sized, easy-to-understand visuals, making it simpler for your target audience to comprehend and connect with your message.

2. Increase Audience Engagement

Unlike traditional text-based content, explainer videos have the unique ability to captivate and hold the viewer's attention. Through compelling visuals, storytelling, and a well-crafted script, you can create an immersive experience that keeps your audience engaged, thereby increasing the chances of conversions and building brand loyalty.

3. Enhance Brand Awareness

By incorporating your brand's visual identity, tone, and personality into an explainer video, you can showcase your company's unique selling propositions and create a memorable brand experience. This not only helps in establishing brand awareness but also fosters trust and credibility among your target audience.

4. Boost Conversion Rates

When visitors to your website or landing page are greeted with an engaging explainer video, it significantly increases the chances of converting them into paying customers. Studies have shown that businesses that utilize explainer videos on their websites experience higher conversion rates compared to those that rely solely on textual content.

5. Enhance Search Engine Rankings

Search engines like Google prioritize websites that offer engaging and relevant content. By integrating explainer videos on your website, you can improve your search engine rankings, making it easier for potential customers to discover your business and increase organic traffic to your site.

The Process of Corporate Explainer Video Production

Creating a high-end corporate explainer video involves a well-defined process that ensures a seamless production experience. Let's dive into the various stages of corporate explainer video production:

1. Discovery and Planning

During this initial phase, Bonomotion's experienced team collaborates with you to understand your business goals, target audience, and the key message you wish to convey through the video. They delve into your brand's values and unique selling propositions to ensure a customized approach that resonates with your audience.

2. Scriptwriting

A well-crafted script is the foundation of any successful explainer video. Bonomotion's skilled copywriters develop engaging scripts that combine your business objectives with creative storytelling techniques. The script helps define the narrative, structure, and flow of the video, ensuring a compelling message that captures attention from start to finish.

3. Storyboarding

Once the script is finalized, the next step involves visualizing the video through storyboarding. This allows you to get a glimpse of how the scenes will unfold, helping you visualize the overall video presentation, transitions, and flow. Storyboarding ensures a seamless collaboration between the production team and ensures alignment with your vision.

4. Design and Animation

Bonomotion's talented design and animation team bring your explainer video to life using high-end animation techniques. They create visually captivating graphics, characters, and animations that align with your brand's identity and convey your message effectively. Attention to detail ensures a polished final product that exceeds your expectations.

5. Voiceover and Audio Production

Choosing the right voiceover artist and ensuring high-quality audio production play a crucial role in enhancing the impact of your explainer video. Bonomotion works with professional voiceover artists who can perfectly match the tone and style of your brand and deliver a voiceover that grabs attention and adds personality to your video.

6. Polishing and Editing

Bonomotion's expert editors refine your video by adding background music, sound effects, and fine-tuning the visual elements. They ensure a seamless integration of all elements, transitioning from one scene to another flawlessly. The final result is an impressive and professional-looking explainer video that aligns with your brand's identity and effectively conveys your message.

Effective Strategies for Conveying Your Message

Creating a corporate explainer video is just the first step towards conveying your message effectively. Here are some strategies you can implement to maximize the impact of your video:

1. Keep it Concise

Avoid overwhelming your audience with an information overload. Keep your video concise and focused on the most important aspects of your product or service. Aim for a duration of around 60 to 90 seconds to maintain viewer engagement.

2. Tell a Story

Human beings are hardwired to connect with stories. Incorporate storytelling techniques into your explainer video to captivate your audience emotionally and create a memorable experience. A well-told story can be a powerful tool for building trust and resonating with your target audience.

3. Highlight Benefits and Solutions

Avoid focusing solely on features. Instead, highlight the benefits and solutions your product or service offers. Show your target audience how your offering can address their pain points and make their lives easier or better in some way.

4. Call-To-Action (CTA)

Include a clear and compelling Call-To-Action (CTA) at the end of your explainer video. Guide your viewers on the next steps they should take, whether it's visiting your website, subscribing to your newsletter, or trying out your product or service. Make it easy for them to convert.


In today's fast-paced digital world, corporate explainer videos have become a vital tool for businesses looking to enhance their brand presence, engage their target audience, and drive conversions. With Bonomotion's expertise in high-end video production, you can unlock the true potential of explainer videos and take your business to new heights.

Investing in corporate explainer video production is more than just a business decision; it's an investment in effective communication and lasting brand impact. So, why wait? Harness the power of explainer videos today and propel your business towards success with!